"Lights!" "Camera!" "Action!"

"We don't call your wedding video a "VIDEO". Instead, notice how many people are calling it a "film" or "movie". Why? Simple. So called "wedding videos" have transformed into "wedding films" or "wedding movies" because event filmmakers (cinematographers) have raised the bar and really poured their heart and soul into each wedding that they capture. The new contemporary Filmmaker has reinvested in equipment and themselves to increase the production value of the films they create.
Some of our industry leaders have proven to us what's possible with the extra push on creativity, effort, and passion toward what we do.
Do you hear the word "video" in Hollywood? Not really. You hear "film", "movie", "DP (director of photography)", "cinema", and "cinematographers". Many elements make a wedding film cinematic, including but not limited to, music, camera movement, composition and lighting. Event filmmakers, have come a long way to call our work a "film" or "movie" because of the incorporation of tools and techniques.
Our brides and grooms (and their family and friends) appreciate our work more than ever. They appreciate the level of production value and the fact that it is an investment that appreciates over time. But it's important to understand what it takes to create a great "wedding film".
"Lights, Camera, Action!"
We have a "Camera" that we use to capture "Action" throughout the day and there is almost always one location that lacks "LIGHTS". You guessed it: the "RECEPTION".
The vision of a reception hall in many people's minds is romantic candle light, no ambient light, no spot light, just simple, romantic, dimmed all the way down, dark reception hall. Photographers use flash and even then they often tell me that if it's too dark, it makes it very difficult to focus.
Have you ever seen a movie set with no lighting? Probably not.
Venue managers and owners need to step up and help out the photographers and videographers on hand. We are not asking for full blown out hall, either.
When the dance floor opens to all the guests, they can dim the lights down all they want, but for introduction, speeches, cake cutting, first dance and the parent dance, we need to able to see something.
It's very important that brides and grooms discuss lighting with the venue manager during their consultation. I don't want to bother you before the grand introduction into the reception, and ask "can you tell your venue manager to turn up the lighting? They are not listening to anyone but you."
We will have to start bringing our own lighting system from this point on to avoid any conflict with venue managers and we much prefer the hall lighting was a little brighter than what we've seen in the past.
Let's make your wedding film a movie. Not just another old wedding video! Don't forget "Lights, camera, action!".
Love you all.

JJ

1 comment:

Mike Murray said...

We bring our own. Problem solved.